Strategy

Snowbird wants to become the global market leader for down processing.

To achieve this overall goal, the following strategic measures have been defined:

  • Substantial expansion in domestic and international sales of down and down products
  • Gain market share in global down industry through organic growth and acquisitions
  • Improving brand recognition and brand penetration domestically and globally
  • Major expansion of distribution network domestically and internationally
  • Expanding OEM sales